Hannah Fridrich

Marketing Strategist, Analyst & Copywriter

Turning audience insights into clear strategies, compelling stories, and meaningful brand connections.

About Me Work Skills & Certs. Resume Contact

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About Me

hi, i’m

Hannah Fridrich

Pursuing a degree in Marketing with an emphasis in Communications, I’m passionate about brand storytelling, social media, and creating thoughtful campaigns that connect with audiences. Through my coursework and creative projects, I’ve developed skills in marketing strategy, content creation, communication, and visual storytelling.

Work

Speculative Campaign

Rip. Dip. Reset.

An experiential campaign concept centered on community, wellness, and shared brand experiences.

  • Role Strategy & Copy
  • Tools Canva
  • Skills Campaign Strategy
View Campaign →
Turnout Radar case cover

SEO Copywriting

State SEO Maker — Turnout Radar

SEO landing-page copy for 20 state-specific benefits pages that contributed to a 56% increase in organic lead volume and generated 500+ organic leads within three weeks of launch.

  • Role SEO & Content Writer
  • Tools Claude AI, SEO Research
  • Skills SEO Copywriting, Keyword Strategy
View Website →
Importing Italy campaign cover

Integrated Marketing Campaign

Importing Italy

An integrated marketing campaign using consumer insight, cultural storytelling, and strategic messaging to shape the brand experience.

  • RoleStrategy & Copy
  • ToolsCanva
  • SkillsBrand Strategy
View Campaign →
Adopt Don't Shop website cover

Copywriting

Adopt, Don’t Shop

A coded advocacy website combining persuasive copy, visual storytelling, and UX principles to encourage pet adoption.

  • RoleDesigner, Copywriter & Developer
  • ToolsHTML, CSS, JavaScript
  • SkillsContent Strategy, UX, Visual Communication
View Website →
the-web personal site cover

Personal Project

About Me Portfolio Website

A hand-built personal website coded from scratch to showcase my interests, personality, and web design skills beyond marketing.

  • RoleDesigner & Developer
  • ToolsHTML, CSS, JavaScript
  • SkillsWeb Design, Front-End Development
View Portfolio →

Skills & Certifications

Campaign Strategy Brand Strategy Content Strategy SEO Copywriting Email Marketing Consumer Insights Analytics & Reporting Canva Adobe Premiere Pro Adobe Photoshop Instagram TikTok CapCut

Certifications

No. 01

Google Analytics

Google · 2026

No. 02

[Google Ads]

[Google · 2026]

No. 03

Graphic Design Essentials

Canva · 2025

Resume

Education

San Diego State University

Bachelor of Science in Marketing ·
Integrated Marketing Communications

Jan 2024 – May 2027

Experience

Host

Top of the Market · San Diego, CA · Aug 2025–Present

Manage front-of-house operations for 150+ guests per shift, optimize reservation flow through OpenTable, and create external-facing marketing materials including one-pagers and event promotions.

Server

Homestead Restaurant at Big Sur Lodge · Big Sur, CA · Jun 2024–Jul 2025

Served 40+ guests per shift in a high-volume environment and increased average ticket value by an estimated 10–15% through tailored recommendations and strategic upselling.

Core Skills

  • SEO & Keyword Research
  • Copywriting
  • Content Strategy
  • Campaign Strategy
  • Consumer Insights

Tools

Google Analytics · Excel · PowerPoint · Claude AI · HTML · JavaScript

View Full Resume →

Let's Connect

Have a project or opportunity in mind?
Send me a message, and let’s bring it to life!

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